The World of Coca-Cola, or World of Coke as most people call it, is one of the most popular attractions in Atlanta. Ask kids what they like best at the Coca-Cola museum, and most will say the tasting room, where they can sample Coke from all over the world.
This Atlanta, Georgia, attraction showcases the history of the Coca-Cola company.
Admittedly, the World of Coke is a lot of fun, but it’s also a great place to learn about history, science, and the world around us.
PAUSE AND REFRESH AT THE WORLD OF COKE MUSEUM
STEP BACK IN TIME
Are you interested in the history of Coke? The Loft allows you to immerse yourself in a mix of nearly 200 historical and international artifacts representing more than 135 years of Coca‑Cola memories and more than 30 different countries.
I’m a huge history buff and Mad Men fan, so advertising development interests me. Seeing all the places where you can find the Coca-Cola logo is fun. Coke pioneered the use of celebrities in advertising, coupons, premium items, famous polar bears, and even sports marketing. Don’t miss a stop in Milestones of Refreshment (for the history) or the Pop Culture Gallery (for the ads!)
The company set up bottling plants around the world during WWII so soldiers could have a little taste of home. In the process, those men became ambassadors for the product internationally and when the war was over, the bottling plants stayed. Guests can view the modern bottling process in the Coke museum.
WORLD OF COKE TASTING ROOM
The tasting room the kids love so much is also a lesson in world cultures. The bitter aperitif Beverly might not be popular in the US, but is in Europe. Even the gift shop offers educational opportunities in recycling. I love all the up cycled products from pop-top purses, to the gorgeous bottle chandeliers. And who doesn’t love tasting beverages from around the world?
From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages, and more visitors will not be thirsty!
THE VAULT OF THE SECRET FORMULA
The formula for Coca-Cola has been a closely guarded secret for more than 125 years. It once sat in a locked drawer in a non-public safe at SunTrust bank. Now the Secret Formula has found a new (and lets face it much better) home at Atlanta’s World of Coca-Cola. Guests can get within feet of the famous formula that eventually led to my addiction to Diet Coke.
Coke has created an entire interactive exhibit around the Vault. Match the perfectly balanced taste of Coca-Cola with a virtual Taste Maker or experience a fun zone of myths and legends. Have a hand in protecting the secret in a full-body interactive game that takes you to many of the locations where the secret formula has been kept.
Scent Discovery is the attraction’s first new permanent exhibit in almost a decade and reveals that flavor is more than meets the tongue. The experience takes you on an interactive deep-dive into the anatomy of smell — from reception to perception — and challenges you to identify a variety of sweet, fruity and spicy scents.
My kids adored this new exhibit, but I want to make sure you know the same rules apply here as in the rest of the museum – all guests and employees are required to wear face coverings and practice social distancing inside the exhibit. These safety protocols do not detract from the exhibit experience at all – we had no problems getting our smell on!
A note for their site: Scent Discovery will temporarily close on January 3, 2023, to make way for a refreshed experience! Check back in March 2023 for a newly imagined experience that will take you on a journey that puts your sense of smell to the test.
WORLD OF COKE POLAR BEARS
Bring your camera and take your photo with the beloved Coca‑Cola Polar Bear! Use your own camera to take a picture with the Coca‑Cola Polar Bear in the background, or utilize their professional photography services!
Coca-Cola used the polar bear first a print advertisement in France in 1922 and then appeared periodically for the next 70 years. So they have a rich history!
PARKING AT THE WORLD OF COKE
Navigating downtown Atlanta can be a bear, especially if you don’t know where you are going. The World of Coke shares a parking garage with the Georgia Aquarium and it’s probably the best place to park, although you can find surface lots around Centennial Olympic Park that may be a few dollars cheaper, but you’ll save yourself a lot of frustration if you just park in the lot.
WORLD OF COKE TICKETS
World of Coke Atlanta tickets can be purchased online and do not require a reservation. Be sure to check out the special ticket offers. All active duty, reserves and retired military receive free admission.
WOCC is within walking distance of many other attractions and part of Atlanta CityPASS, which allows you to save up to 43% off regular ticket prices. AND…it’s even great for locals because you now have up to 30 days to use the tickets. See more info here about CityPASS. Plus you can skip waiting in line.
PEMBERTON PLACE AT THE WORLD OF COCA-COLA
Plan to spend some time in Pemberton Place either before or after your visit to the Coke Museum. Seasonally Coke will do different things in this area. One summer then had a mini-golf course set up. During the holidays they have beautiful decorations.
MORE INFORMATION FOR YOUR ATLANTA VISIT
- YOUR GEORGIA VACATION
- GEORGIA AQUARIUM: ATLANTA’S BELOVED ATTRACTION LIVES UP TO THE HYPE
- CENTER FOR CIVIL AND HUMAN RIGHTS: 7+ COMPELLING EXHIBITS AT THE CIVIL RIGHTS MUSEUM ATLANTA
- COLLEGE FOOTBALL HALL OF FAME: THE ULTIMATE FAN EXPERIENCE
WORLD OF COKE FAQ
How long does it take to experience the World of Coke?
Guests need a minimum of two hours to experience the World of Coke.
What year was Coca-Cola invented?
On May 8, 1886, Dr. John Pemberton sold the first glass of Coca-Cola at Jacobs Pharmacy in downtown Atlanta.
What attractions are close to the World of Coke?
Attractions close to the World of Coke include the Georgia Aquarium, the Civil and Human Rights Museum, and the College Football Hall of Fame. To name a few.
STAY NEAR THE WORLD OF COKE
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