World of Coke: Pause & Refresh At Atlanta’s Amazing Museum

The World of Coca-Cola, or World of Coke as most people call it, is one of the most popular attractions in Atlanta. Ask kids what they like best at the Coca-Cola museum and most will say the tasting room where they can sample Coke from all over the world.

world of coke

Admittedly, the World of Coke is a lot of fun, but it’s also a great place to learn about history, science, and the world around us.

Want to visit, but not sure how Downtown Atlanta and the attractions are handling COVID? We went recently and thought they were doing a magnificent job. Read all about it here: Why you should visit Atlanta  NOW.

Covid Updates

  • Everyone must wear a face mask unless you are drinking at the Tasting Station.
  • You’ll follow the red dots (6 ft apart) in a one-way direction through the museum.
  • Yes, the tasting stations are still open-just in a new way. Your group will wind their way one family/group at a time through six stations featuring 2 samples each from 6 different countries. The staff pours and you enjoy.
  • You can get your photo with the Coca-Cola polar bear..but he’s roped off to ensure you are 6 feet apart.
  • More COVID info here.

Step Back in Time

I’m a huge history buff and Mad Men fan, so the development of the advertising is quite interesting to me. It’s fun to see all the places where you can find the Coca-Cola logo. Coke pioneered the use of celebrities in advertising, coupons, premium items and even sports marketing. Don’t miss a stop in Milestones of Refreshment (for the history) or the Pop Culture Gallery (for the ads!)

The company set up bottling plants around the world during WWII so soldiers could have a little taste of home. In the process, those men became ambassadors for the product internationally and when the war was over, the bottling plants stayed. Guests can view the modern bottling process in the Coke museum.

World of Coke Tasting RoomThe World of Coke Tasting Room

The tasting room the kids love so much is also a lesson in world cultures. The bitter aperitif Beverly might not be popular in the US, but is in Europe. Even the gift shop offers educational opportunities in recycling. I love all the up cycled products from pop-top purses, to the gorgeous bottle chandeliers. And who doesn’t love tasting beverages from around the world?

See our note above about the changes? Your group will wind their way one family/group at a time through six stations featuring 2 samples each from 6 different countries. The staff pours and you enjoy. Don’t worry – Beverly is not on the tasting list!

The Vault of the Secret Formula at the World of Coke AtlantaThe Vault of the Secret Formula

The formula for Coca-Cola has been a closely guarded secret for more than 125 years. It once sat in a locked drawer in a non-public safe at SunTrust bank. Now the Secret Formula has found a new (and lets face it much better) home at Atlanta’s World of Coca-Cola. Guests can get within feet of the famous formula that eventually led to my addiction to Diet Coke.

Coke has created an entire interactive exhibit around the Vault. Match the perfectly balanced taste of Coca-Cola with a virtual Taste Maker or experience a fun zone of myths and legends. Have a hand in protecting the secret in a full-body interactive game that takes you to many of the locations where the secret formula has been kept.

World of Coke: Pause & Refresh At Atlanta's Amazing Museum

Scent Discovery

Scent Discovery is the attraction’s first new permanent exhibit in almost a decade and reveals that flavor is more than meets the tongue. The experience takes you on an interactive deep-dive into the anatomy of smell — from reception to perception — and challenges you to identify a variety of sweet, fruity and spicy scents.

My kids adored this new exhibit, but I want to make sure you know the same rules apply here as in the rest of the museum – all guests and employees are required to wear face coverings and practice social distancing inside the exhibit. These safety protocols do not detract from the experience of the exhibit at all – we had no problems getting our smell on!

World of Coke: Pause & Refresh At Atlanta's Amazing Museum

Parking at the World of Coke

Navigating downtown Atlanta can be a bear, especially if you don’t know where you are going. The World of Coke shares a parking garage with the Georgia Aquarium and it’s probably the best place to park, although you can find surface lots around Centennial Olympic Park that may be a few dollars cheaper, but you’ll save yourself a lot of frustration if you just park in the lot.

World of Coke Tickets

World of Coke Atlanta tickets can be purchased online and do not require a reservation. Be sure to check out the special ticket offers. All active duty, reserves and retired military receive free admission.

WOCC is within walking distance of many other attractions and part of Atlanta CityPASS, which allows you to save up to 43% off regular ticket prices. AND…it’s even great for locals because you now have up to 30 days to use the tickets. See more info here about CityPASS. 

Pemberton Place at the World of Coca-Cola

Plan to spend some time in Pemberton Place either before or after your visit to the Coke Museum. Seasonally Coke will do different things in this area. One summer then had a mini-golf course set up. During the holidays they have beautiful decorations. Within a few blocks, you’ll also find several great Atlanta museums such as the Children’s Museum of Atlanta, The Georgia Aquarium, The Center for Civil and Human Rights, and the College Football Hall of Fame.

World of Coke: Pause & Refresh At Atlanta's Amazing Museum
Sue Rodman | Co-Founder

Sue came to Atlanta after finishing the Walt Disney World College Program where she was a tour guide then guest relations hostess (and no she did not moonlight as Snow White). Sue spent 25 years in PR before adding freelance travel writing to her resume. Prior to 365 Atlanta Traveler, Sue published an award winning family travel blog called Field Trips with Sue for eight years, and produced a TV segment with the same name on CBS Better Mornings Atlanta. Her favorite place to visit is anywhere with her husband and three sons. Sue believes anytime is a good time for dessert and there are no bad field trips, just better stories. @SueRodman