Each year Pinterest reports on travel trends it sees among searches and saves. With over one billion travel-related searches and over 10 billion1 travel saves in one year, it’s the ideal way to see what’s hot and happening when it comes to summer vacation planning – and maybe offer a little inspiration for your next trip.
The 2024 report is out. Here’s the Cliff Notes version.
General Travel Trends
- Travelers seek digital detox and solace in serene landscapes and rejuvenating experiences
- They are saying goodbye to crowded cities and hello to off-the-beaten-path destinations that promise tranquility and self-discovery.
- Solo travel will be a big theme of 2024 as individuals seek personal growth and reflection
- Gen Zers are embracing the opportunity to forge deeper connections with friends through intimate, budget-friendly road trips.
Adventure Travel
Searches about adventure activities are up 45% worldwide! Here are some of the top trending adventure travel activities:
- Luxury safari lodge
- Hiking trail
- Adventure camping
- Caving
- Water park rides
- Canoeing
- Train journey
Quiet-Life Travel
Pinterest users are searching for digital detox travel, and many sought-after nature destinations offer a respite from the constant buzz of connectivity and digital distractions, providing a much-needed break. Here are the trends:
- Solo travel
- Travel journal pages
- Glamping aesthetic
- Cabin in the mountains
- National park
Mysterious Places
Searches for enigmatic locales are rising as travelers crave places shrouded in mystery and allure, promising a blend of wonder, adventure and the unexplored. Here are some of the top trends:
- Places on earth that do not feel real
- Haunted places
- Calming nature
- Exploring abandoned places
Roadtripping
Road trips offer the freedom to savor every moment of the journey, creating opportunities to strengthen bonds and forge unforgettable memories in an intimate setting. Here is what Gen Z is searching for:
- What do bring on a road trip
- Road trip snacks
- Places to go with friends list
- Comfy road trip outfit
1 Pinterest internal data; Global; February 2023 – February 2024
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