Study Reveals the Best Theme Parks to Visit in America, and It’s NOT Disney

Thinking about a theme park visit in 2024? Maybe you should reconsider that trip to see The Mouse.

A new study based on three factors: Instagram hashtags, monthly Google search volume and the percentage of ‘excellent’ reviews on TripAdvisor reveals that Universal’s Islands of Adventure is the place to be! (Ratings from TripAdvisor customers were given more weight.)

Study Reveals the Best Theme Parks to Visit in America, and It's NOT Disney
Courtesy of Universal

Universal’s Islands of Adventure takes the crown as the most popular theme park in the United States, according to the research. Islands of Adventure is one of the two major parks at Universal Orlando Resort, famous for its thrilling rides and experiences, including the acclaimed The Wizarding World of Harry Potter.

The Universal park claimed the top spot due to its impressive total index score of 91.1 out of 100. Boasting 52,310 reviews from park-goers, 74% fall under the ‘excellent’ rating, the highest rating in not only Florida, but the entire United States. TripAdvisor ratings, alongside 854,821 Instagram hashtags, place Islands of Adventure firmly in the top spot. 

Still want to visit Disney?

Magic Kingdom only lost by a smidge.

Home to the iconic Cinderella’s Castle, Magic Kingdom is the most visited vacation resort in Florida, amassing more than 17 million visitors in 2022 alone, but only the second highest-rated.

Magic Kingdom also ranks as the most Instagrammable theme park in the United States, holding the highest number of Instagram hashtags of any theme park worldwide, with a whopping 8,012,859 posts. 

Here’s the full list, courtesy of Westgate Palace Hotel:

Study Reveals the Best Theme Parks to Visit in America, and It's NOT Disney

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Study Reveals the Best Theme Parks to Visit in America, and It's NOT Disney