The College Football Hall of Fame in downtown Atlanta has always been an interactive experience. Starting with walking in the door and picking your favorite NCAA football team who will stay with you the whole way, to fun interactive kiosks everywhere, to doing some throwing, catching, and kicking yourself.
Now they’ve got a new set of experiences you won’t want to miss. They’re powered by the new favorite acronym we all know, you guessed it, AI.
The College Football Hall of fame just opened a new set of exhibits called GAME ON! AI Experience. There are 14 new experiences including:
- The Super Fan: Guests are transported to a college football stadium where they find themselves cheering in the stands and wearing their favorite team’s colors. Simultaneously, they can read about their own game day rituals.
- The Weight Room: This existing exhibit is being enhanced by GAME ON! AI so guests can both see themselves pumping iron and read about how they can reach maximum strength.
- The Coaches: The existing coaches exhibit has been updated with a video called “The Greatest Coaches That Never Were,” where guests are shown as a fictitious historic college coach who inspired their team through some unusual methods.
- The Champions & Contenders: Guests can pose with the Heisman and College Football Championship trophies, next to a display case featuring the real-life hardware.
- The Field JumboTron: As guests enter the College Football Hall of Fame’s famous field to kick, pass and run, they’ll find a video of themselves as their favorite team’s most recent college recruit with a personalized voice-over playing on the field’s large LED screen.
For instance, the painting pictured above is called The First Game, which depicts the very first college football game of all time between Princeton and my very own alma mater, Rutgers in 1869. Look closely and you’ll see that the woman in the painting looks remarkably like the woman standing next to it.
While museums and entertainment destinations have experimented with artificial intelligence since 2017, GAME ON! uses generative AI for the first time to make guests the hero of the college football story. Guests step up to a photographic face scan kiosk, prompting a series of questions about their favorite team, biggest rivals and their dream position they’d take on the field. The technology leverages this information to tailor their experience, spanning 14 fan-specific AI experiences throughout the Hall. Guests will see their likeness, preferences and personality through curated images and video with customized captions.
Pretty cool! And don’t forget to check out our post on more things you need to know about the College Football Hall of Fame.
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